- Ysios Winery
Bodegas Ysios is currently participating in an exhibition at the San Francisco Museum of Modern Art (SFMOMA), until April 2011, as a prime example of avant-garde architecture drawn from the world of wine. The exhibition, HOW WINE BECAME MODERN: Design + Wine 1976 to Now explores, from a visual and artistic point of view, the wine world’s impressive evolution over recent decades. The exhibition includes examples of architecture, as well as label and poster design, together with works of art inspired by wine culture, and discovers the latest avant-garde trends on the wine scene.
Subsequently, the building belonging to Bodegas Ysios, located in La Rioja Alavesa, and designed by prestigious architect, Santiago Calatrava, is regarded as one of the most representative buildings of avant-garde architecture dedicated to winemaking. The philosophy behind the bodega’s design was to harmonise the building with the environment; an environment that is all the more outstanding owing to the majestic Sierra de Cantabria which looms behind a construction characterised by an undulating structure, reminiscent of a row of barrels with its ochre-coloured tones.
The HOW WINE BECAME MODERN: Design + Wine 1976 to Now Exhibition, which is open until 17th April 2011, was organised by SFMOMA’s Architecture and Design Curator, Henry Urbach, and designed in collaboration with architects, Elizabeth Diller and Ricardo Scofidio. The exhibition brings together a selection of unique objects, such as labels, bottles, and glassware, with winery design, aerial photographs and artwork inspired by the wine world. In addition, the museum is also screening a series of films relating to wine as well as offering visitors a broad selection of wine-related products, thanks to an agreement with several retail stores.
In addition to Bodegas Ysios, other examples of Spanish architecture, such as Bodegas Baigorri designed by Iñaki Aspiazu, are also featured in the exhibition. Spanish bodegas also boast a strong presence in label design, some of the brands included being: Bodegas Lozano, Ferrer Bobet, Altos de Lanzaga, Julián Madrid, Enate, and Matsu.
Spain is currently one of the countries where, over recent years, the most examples of avant-garde architecture targeted at wineries have emerged. As well as Bodegas Ysios, other outstanding examples are the Marqués de Riscal bodega designed by Frank Gehry, and the new Bodegas Protos building, created by famous design studio, Rogers Stirk Harbour + Partners.